The initial draft of questions were too broad. Users were sharing many varied pain points. By editing broad questioning of the interviews and surveys to be more specific the questions to allow users to share more detailed responses.

Testing for visual effectiveness was not easy. I feel there is still more room to explore for establishing the criteria of what makes visuals effective. For this project I utilized very helpful academic papers. For future projects I will definitely try including more supplemental research.

Once user research was conducted the pain points were resoundingly repetitive and encouraged easy selection of key features to include in the MVP’s addressing the pain points as well as the ultimate goal of preventing overspending.