A few years ago I visited Norway and purchased a parka. Inside was a story about the process and origin of the product that inspires me to this day.
The Impact
Inside the parka, printed text described their process and the parka's story. Although the story was inspiring and the statistics impactful. I felt the words and numbers did little to properly convey the beneficial impact of this process.
Augmented Statistics
The AR experience builds upon adding visuals to the already impactful statistics printed in the label about the process. Allowing users to experience the statistics within the context of their own environment.
